What motivates someone to take on a leading role in a company like Lotao? What visions do they bring – and what drives them personally? Lebensmittel Praxis, Alexander Drees , our new managing director, addressed precisely these questions. We're taking this opportunity to introduce him to you in more detail – and to share his thoughts with you.
A man with character and taste: Who is Alexander Drees?
More than three decades of experience in the international food industry – that's not only impressive, but also a strong foundation. Alexander Drees has held leading positions at brands such as Kraft Foods , Mondelez , Nestlé , Campari , and Wagner Pizza . In doing so, he has learned not only how to develop brands and open up markets, but above all, how to inspire people.
"Strong brands are never created in an ivory tower, but through dedicated teams, bold ideas and genuine collaboration."
This attitude fits perfectly with Lotao – because we too believe that true culinary culture does not arise solely from numbers and strategies, but from team spirit, responsibility and inspiration.
New impetus for growth: What Alexander Drees has planned
One of the most important questions was, of course: Where are we going?
Alexander's answer is clear – and sounds just like Lotao's: focus instead of activism. Quality instead of quick fixes. Customer needs instead of hype.
"Our strategy is focus – on the consumer, on relevant innovations and on the reality of sales."
Specifically, this means:
A digitized, AI-supported innovation process creates new products that truly meet customer needs.
The two brands BioZentrale and Lotao are growing together – with clear roles: BioZentrale as the everyday hero, Lotao as the culinary discovery.
The ultimate goal: "Organic for everyone" – enjoyable, convenient, and suitable for everyday use.
For our customers, this means: more taste, more simplicity, more sustainability – with real added value.
Human, down-to-earth, active: Alexander away from the office
What makes Alexander Drees particularly likeable is that he lives what he preaches. He lives with his family in Landsberg am Lech , surrounded by mountains, rivers, and nature. Exercise plays a central role in his life.
"For me, movement, grounding and enjoyment belong together – not only in my private life, but also professionally."
Whether cycling, skiing, or hiking along the Isar River – Alexander finds balance, clarity, and inspiration here. Values he also lives by as a leader: mindful, responsible, and authentic .
Why this is interesting for you
You might be wondering why we're introducing Alexander Drees in such detail. Quite simply: Lotao isn't just about products – it's about attitude. About a vision. And about the people who bring both to life.
Alexander brings precisely this energy. With his experience, his understanding of values, and his enthusiasm for conscious enjoyment, he motivates us to further develop plant-based organic products – and to create a new culture of enjoyment together with you.
The most important information at a glance
Why Alexander Drees is a good fit for Lotao:
30 years of industry experience with top international brands
Focus on genuine innovations with market impact
Passion for organic products with a guarantee of enjoyment
Combining humanity and brand management
Private relaxation in nature – with plenty of exercise and joy
Welcome to Lotao, Alexander!
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