Pink for Pride: How pink rice becomes a symbol of diversity

🌈Eat with heart. Support with impact.

During Pride Month 2025, Lotao is launching a special campaign for greater visibility, respect, and social cohesion:
Pink for Pride – the pink organic rice that does good.

From June 6 to 30, 2025, we will donate 100% of the sales price (€2.99) per pack to organizations in Germany that are committed to the rights and support of LGBTQ people.
Every pack counts.

What makes Pink for Pride so special?

💗 Each pack is used to support
100% of the sales price goes without deduction to organizations that support LGBTQ people – for example, in youth welfare, counseling or educational work.

🌈 A clear sign of diversity and respect
With every purchase, you take a stand – and strengthen an open, diverse society.

🍚 Pink organic rice with symbolic power
The “ Pink Rice Glam Wedding ” is colorful, organic, 100% plant-based – and carries the motto:
“Live passionately. Live happily.”

✅ No hurdles
No minimum order value, no codes – every pack counts.

How it works

1. Order pink organic rice in the Lotao online shop – at the special price of €2.99
2. Lotao passes on the full sales price
3. The support goes to selected organizations in Germany

📅 Promotion period: June 6 to 30, 2025

What we share

The proceeds from the campaign can be passed on to organizations that support the LGBTQ community in various areas – for example:

• Support and protection of young people

• Counseling and psychosocial support

• Community projects and educational work

• Initiatives for visibility and social participation

Lotao decides which organizations we support carefully, transparently and with the aim of providing meaningful impetus .

Why pink rice?

Because pink is a symbol of self-determination, solidarity and love.
And because we can turn a good product into a good deed.

Our pink organic rice comes from a limited batch with a best before date of July 26, 2025 – fully sensory tested and ready to eat.
In this way, we are also taking a stand against food waste and showing that conscious consumption can be doubly beneficial.

🗣️ Lotao with attitude

“We are a cosmopolitan company based in the heart of Berlin – fair, sustainable and diverse.
With this fundraising campaign, we not only want to make a statement, but also give something back:
To the people who fight every day for visibility, respect and equality.”
— Stefan Fak, founder and managing director of Lotao

Join in and make a difference

Whether as a gift, a shared cooking project, or a sign at the dinner table – every pack helps to make important work visible.

📸 Show your dish on Instagram or TikTok with the hashtag #PinkForPride and tag @lotao.official – we’ll share your message.

Why you should be part of the action

With Pink for Pride, conscious consumption becomes a movement.
You enjoy organic, plant-based and fair trade – and at the same time empower people who are committed to justice and diversity.

➡ Buy pink rice now and become part of the campaign

Thank you for joining us in setting an example – for solidarity, appreciation and real impact.
Your Lotao team